PROJECT BRIEF
KOPA is a sunglasses brand that merges real protection with functional design and a purpose-driven identity. Born in Iceland by two Argentinian owners, the brand understands light as a transformative force: one that shapes how we see, feel, and express ourselves. At its core, KOPA celebrates individuality. It acknowledges that each person has their own way of looking at the world, their own way of shining.
The challenge was to translate this essence into a compelling visual narrative for Instagram, while also building a clear brand foundation: defining mission, vision, and actionable social media goals.
DESIGN BRIEF
I developed KOPA’s visual storytelling and social media strategy, creating a cohesive narrative aligned with the brand’s purpose.
The work focused on building strong content pillars that went beyond product visibility, aiming to humanize the brand and create emotional connection. I defined the visual aesthetic, proposed content directions, and crafted storytelling formats such as lifestyle imagery and micro-stories to reflect both the brand identity and its audience.
A key objective was to position social media as a space for connection, where the brand’s authenticity meets the voices of its community. The strategy was designed to spark curiosity, foster emotional engagement, and ultimately drive meaningful interaction and purchase intent.
SERVICES PROVIDED:
– Visual storytelling & narrative development
– Social media strategy
– Content pillars definition
– Art direction & visual aesthetic
– Content concepts (lifestyle & micro-stories)
– Brand voice & positioning for social media
– Social media strategy
– Content pillars definition
– Art direction & visual aesthetic
– Content concepts (lifestyle & micro-stories)
– Brand voice & positioning for social media
