PROJECT BRIEF
Illuri is a sustainable brand focused on home cleaning and personal hygiene products made from biodegradable, plant-based ingredients. Rooted in environmental consciousness and community well-being, Illuri promotes everyday habits that protect the Earth while improving quality of life.
As the brand grew, it needed a stronger and more cohesive visual identity - one that could better reflect its core values of conscious living, natural care, and positive social impact. My goal was to create a visual universe that felt soft, earthy, and modern, while elevating the product presentation to match the quality of what Illuri offers.
DESIGN BRIEF
I led the rebranding process, starting with the logo redesign and expanding into a new color palette, typography system, and social media layout. The challenge was to balance minimalism with warmth, and visual clarity with an emotional tone to make sustainable products feel aspirational but accessible.
SERVICES PROVIDED:
– Logo redesign
– Color and typography system
– Social media art direction & templates
– Brand tone alignment
– Logo redesign
– Color and typography system
– Social media art direction & templates
– Brand tone alignment
