PROJECT BRIEF
Responsable Partners is a consulting firm that helps organizations transform their internal culture through more inclusive, human-focused practices. Their mission is rooted in empathy, diversity, and care - but their visual identity didn’t yet reflect those values.
The challenge was twofold: to define a brand voice that clearly explained what they do (organizational consulting isn’t always easy to grasp), and to create a visual universe that felt human, fresh, and trustworthy.
DESIGN BRIEF
I led the development of a new brand identity: from choosing a color palette that inspired calm and trust, to designing typographic systems and custom layouts for their social media communication. A key part of the work was showcasing their team - making the faces behind the brand visible - and crafting visuals that communicated their message in a warm, authentic way.
SERVICES PROVIDED:
–Brand concept & identity design
– Color & typography system
– Social media layout design
– Visual strategy for mission and storytelling
– Color & typography system
– Social media layout design
– Visual strategy for mission and storytelling
