PROJECT BRIEF
Mai Method is an empowering online fitness and nutrition coaching program for women, built on a holistic approach that combines strength training, balanced nutrition, and mindset support.
The goal of this project was to design a merchandise collection that reflects this essence and communicates its core message: “Strong feels great.” The pieces needed to express energy, community, and a sense of belonging—making each woman feel part of something bigger.
DESIGN BRIEF
I designed a cohesive collection of t-shirts and tanks that translate Mai Method’s identity into wearable pieces.
The collection features original illustrations inspired by female energy, connection, and movement. Each design was created to evoke a sense of empowerment, joy, and community, aligning with the emotional reason why women engage with the brand and their fitness journey.
I developed a typographic system that feels bold, modern, and confident, paired with a warm and approachable color palette that reinforces the brand’s personality.
The final outcome is a versatile collection that lives both inside and outside the gym—designed not only for performance, but for self-expression and connection.
SERVICES PROVIDED:
– Apparel Design
– Illustration
– Typography
– Color Palette
– Brand Application
– Illustration
– Typography
– Color Palette
– Brand Application
