PROJECT BRIEF
Escape is a premium tea brand that connects the sensory experience of drinking tea with the idea of escaping to exclusive travel destinations. The project’s goal was to develop a visual identity that conveys sophistication, relaxation, and wanderlust.
DESIGN BRIEF
I designed a refined logo, selected a calming yet luxurious color palette, and created typography that enhances the brand’s elegance. I also incorporated original digital illustrations to strengthen the storytelling aspect and visually link the product with the experience of travel and discovery.*
This project was foundational for me, marking my first foray into branding and packaging design, and gave me valuable experience combining multiple design elements to create a cohesive, premium look.
This project was foundational for me, marking my first foray into branding and packaging design, and gave me valuable experience combining multiple design elements to create a cohesive, premium look.
SERVICES PROVIDED:
– Logo design
– Color and typography system
– Color palette
– Digital illustration
– Logo design
– Color and typography system
– Color palette
– Digital illustration
